Hailey Bieber’s biggest financial event did not come from a modeling contract. It came from turning Rhode into a beauty company that e.l.f. Beauty acquired in August 2025 after announcing a deal worth up to $1 billion. e.l.f.’s filings show about $897.5 million of accounting purchase consideration at closing and potential additional earnout payments through 2028.
A reasonable working estimate places Hailey Bieber’s net worth around $300 million in 2026, but that figure carries Low Confidence. Forbes reported that she likely stood to receive a nine-figure pretax amount from Rhode, yet neither Forbes nor e.l.f. has disclosed her exact former ownership percentage.
Rhode now dominates her wealth story. Modeling, endorsements, and collaborations still generate income, but the beauty-company exit changed the scale of her finances.
Quick Answer
Hailey Bieber’s net worth is reasonably estimated at around $300 million in 2026, with Low Confidence. Her main source of wealth is Rhode, the beauty company e.l.f. Beauty acquired in 2025 for consideration that could ultimately reach $1 billion. Bieber’s exact Rhode ownership, sale proceeds, taxes, and personal assets remain private, so no public evidence supports treating $300 million as an exact figure.
Key Facts
| Fact | Details |
| Full Name | Hailey Rhode Bieber, born Hailey Rhode Baldwin |
| Estimated Net Worth | Around $300 million; Low Confidence |
| Profession | Entrepreneur, model and brand partner |
| Primary Wealth Source | Rhode beauty company and its 2025 sale |
| Nationality | American |
| Date of Birth | November 22, 1996 |
| Major Business Interest | Founder, Chief Creative Officer and Head of Innovation at Rhode |
| Major Financial Event | Rhode acquisition by e.l.f. Beauty, completed August 5, 2025 |
| Career Status | Active entrepreneur, creative executive and model |
Bieber launched Rhode publicly in 2022 and remains closely involved after the acquisition as founder, Chief Creative Officer, Head of Innovation and a strategic adviser to e.l.f. Beauty.
Hailey Bieber’s Net Worth in 2026
The most defensible way to discuss Bieber’s 2026 fortune starts with one distinction: Rhode’s acquisition price does not equal Hailey Bieber’s personal net worth.
e.l.f. initially announced a transaction worth up to $1 billion. The structure included $600 million in cash, $200 million in e.l.f. stock for Rhode equity holders, and as much as $200 million in additional performance-based consideration over three years.
After closing on August 5, 2025, e.l.f.’s financial statements recorded total purchase consideration of about $897.5 million. That accounting figure included approximately $590.1 million in cash, $300.3 million in e.l.f. shares at their acquisition-date fair value and a $7.1 million initial fair value for the potential earnout.
Those figures apply to Rhode’s sellers collectively, not Bieber alone.
Forbes identified Bieber as one of several founders and noted at least two outside investors. It also said her ownership percentage remained undisclosed. Forbes nevertheless concluded that she could receive a nine-figure pretax amount from the transaction.
That distinction makes the frequently quoted $300 million net-worth estimate plausible but uncertain. Celebrity Net Worth placed her fortune at $300 million in a July 2026 update, while Investopedia also described her post-Rhode wealth as exceeding $300 million. Both estimates depend heavily on assumptions about her former ownership percentage, an important detail that stronger public records do not reveal.
Therefore, around $300 million works as a cautious reference point rather than a verified balance-sheet total.
Confidence Rating: Low
The acquisition itself has excellent documentation. Bieber’s individual economics do not.
SEC filings reveal the amount e.l.f. paid Rhode’s sellers, while Forbes supports the conclusion that Bieber likely realized nine-figure pretax proceeds. However, public reporting does not provide her exact equity percentage, allocation of cash and e.l.f. shares, tax liability, remaining liabilities or complete personal asset portfolio.
That missing information prevents a Moderate or High Confidence rating.
How Did Hailey Bieber Make Money?
Bieber’s financial model changed sharply when she stopped relying mainly on modeling and endorsement income and became the principal public force behind an owned consumer brand.
Before Rhode, she built commercial value through fashion campaigns and endorsements. Forbes reported partnerships with brands including Jimmy Choo, Levi’s, Tommy Hilfiger and Saint Laurent. Those relationships gave her both income and marketing experience, although reliable public sources do not disclose most of the compensation.
Rhode created a different wealth mechanism: equity.
Forbes reported in 2022 that Bieber funded most of Rhode herself while One Luxury Group joined as a minority partner. Instead of taking only a campaign fee, Bieber owned an interest in the business she promoted.
That decision became financially important as Rhode scaled.
Bieber told Forbes that Rhode expected eight-figure revenue in 2022, its launch year. By the 12 months ended March 31, 2025, e.l.f. reported $212 million in Rhode net sales.
Three years after launch, the company produced one of the largest recent exits for a celebrity-founded beauty brand.
Main Sources of Income
Rhode and the e.l.f. Beauty Transaction
Rhode represents the central source of Bieber’s wealth in 2026.
The brand’s financial trajectory moved quickly from an early direct-to-consumer startup to a company generating $212 million in trailing annual net sales before e.l.f. announced the acquisition. The announced closing consideration equaled roughly 3.8 times those trailing sales.
Importantly, the acquisition did not simply end Bieber’s connection with Rhode.
She kept her founder title and became Chief Creative Officer and Head of Innovation. She also became a strategic adviser to e.l.f. Beauty. The companies have not publicly disclosed her compensation for those continuing roles.
Rhode’s post-acquisition performance may also affect former owners through the earnout.
At March 31, 2026, e.l.f. had increased the accounting fair value of the potential contingent payment from $7.1 million to $64.7 million because Rhode outperformed expectations. By June 30, the company raised that liability again to $80.8 million. The maximum potential cash earnout remains $200 million through 2028.
Bieber will not personally receive the entire earnout. The filings refer to payments to Rhode’s sellers, and her individual entitlement remains private.
Modeling and Fashion Partnerships
Modeling provided Bieber’s original independent earnings base.
Forbes reported that she entered professional modeling as a teenager and later worked with major fashion houses and consumer brands. Her commercial relationships have included Levi’s, Jimmy Choo, Saint Laurent and Tommy Hilfiger.
She continues to monetize that fashion influence.
In July 2026, Gap announced The Hailey Jean, a limited-edition denim collaboration shaped around Bieber’s style and featuring her signature. Gap confirmed the partnership but did not disclose Bieber’s compensation or royalty arrangement.
Without documented fees, assigning a dollar amount to her current modeling and fashion income would require speculation.
Endorsements and Brand Campaigns
Bieber’s audience and fashion profile also support paid advertising and ambassador relationships.
However, publicly available reports rarely provide contract values. That makes endorsements meaningful as a recurring income category but much less useful than Rhode when estimating her total wealth.
Claims that assign Bieber a fixed multimillion-dollar annual endorsement income generally rely on estimates rather than company disclosures or public contracts.
Career Earnings and Major Deals
The Rhode acquisition stands apart from Bieber’s other known commercial work because public filings document the transaction.
At closing, Rhode’s equity holders collectively received cash and e.l.f. shares. e.l.f.’s fiscal 2026 annual report ultimately measured the acquisition at approximately $897.5 million in total purchase consideration under accounting rules.
The company issued about 2.58 million e.l.f. shares, worth approximately $300.3 million at the $116.28 opening market price on the acquisition date. Those shares went to Rhode equity holders collectively. The filing does not state how many shares Bieber received personally.
That point matters because stock consideration fluctuates after issuance. The $300.3 million figure records its acquisition-date fair value; it does not represent guaranteed cash proceeds.
The same caution applies to the $200 million potential earnout. e.l.f. may pay up to that amount if Rhode meets specified growth milestones, but the company had not paid the entire maximum as of June 30, 2026.
Businesses, Ownership and Investments
Rhode provides the only major business interest for which strong public evidence materially changes Bieber’s wealth estimate.
Before the sale, Bieber held founder equity alongside cofounders and investors. Forbes reported that she supplied most of Rhode’s original funding, while later investment brought additional stakeholders into the company. However, Bieber never publicly disclosed her exact percentage.
After the acquisition, e.l.f. became Rhode’s owner, while Bieber retained operating and creative responsibilities rather than the same private-company equity position.
Rhode has continued to expand. It entered Sephora stores across the United States and Canada in September 2025, and e.l.f. announced further European expansion during 2026.
Strong post-sale growth also increases the probability of future earnout payments to eligible sellers. Still, no public filing identifies Bieber’s personal share of those payments.
Reliable sources do not provide enough detail to value any broader stock portfolio, venture investments or other private holdings she may have.
Real Estate and Major Assets
Public reporting confirms that Hailey and Justin Bieber have acquired valuable real estate together, but joint purchases should not automatically count entirely toward Hailey’s individual net worth.
The Los Angeles Times reported that the couple bought a Beverly Park property for $25.8 million in 2020. That figure represents the purchase price of the property, not Hailey’s personal equity in it.
More recently, The Wall Street Journal reported in 2026 that the couple purchased a $12 million Manhattan condominium in the West Village. Property records supported the transaction, according to the Journal.
Mortgage balances, legal ownership percentages and other private financial arrangements can affect each spouse’s actual equity. For that reason, these properties provide evidence of substantial household assets but do not justify adding their full purchase prices to Hailey Bieber’s personal fortune.
How Much Does Hailey Bieber Earn Per Year?
No reliable source currently publishes a verified annual earnings figure for Hailey Bieber.
Her finances also make a normal “salary” estimate misleading. Modeling fees, endorsement contracts, Rhode executive compensation and business-related payments can change from year to year.
Most importantly, the Rhode transaction created a one-time liquidity event rather than ordinary annual income.
Future earnout payments could produce additional large receipts through 2028 if Rhode reaches the required performance targets. e.l.f.’s rising contingent-payment valuation suggests stronger expectations, but the company has not disclosed how much Bieber personally stands to collect.
Therefore, dividing her estimated net worth or Rhode sale value into an annual figure would not produce a meaningful estimate of her recurring income.
Financial Milestones
| Year | Financial Milestone | Why It Matters |
| 2022 | Rhode launches publicly | Bieber moves from primarily selling her image to owning founder equity |
| 2022 | Rhode targets eight-figure first-year revenue | Early demand shows commercial traction |
| 2024 | Rhode adds outside investment | New capital supports growth but may affect founder ownership |
| March 2025 | Rhode reaches $212 million in trailing net sales | Establishes the revenue base behind e.l.f.’s acquisition price |
| August 2025 | e.l.f. closes the Rhode acquisition | Converts private founder equity into cash, public-company shares and potential earnout rights |
| March 2026 | e.l.f. reports $293.5 million of Rhode sales since acquisition | Shows continued commercial strength after the deal |
| June 2026 | Earnout liability rises to $80.8 million | Rhode’s outperformance increases the accounting value of potential future seller payments |
The $293.5 million figure covers Rhode’s results included in e.l.f.’s accounts from the August 5, 2025 acquisition date through March 31, 2026. It does not represent Bieber’s personal income.
Hailey Bieber’s Net Worth Compared With Similar Celebrities
Beauty founders offer more useful comparisons than models because Rhode changed Bieber’s financial model from talent income toward entrepreneurial equity.
| Celebrity | Reported Wealth Benchmark | Key Difference |
| Hailey Bieber | Around $300 million, Low Confidence | Rhode sold, but her former ownership percentage remains private |
| Kylie Jenner | $670 million, Forbes 2025 estimate | Forbes has reported her Kylie Cosmetics ownership and the proceeds from her 2020 majority-stake sale |
| Selena Gomez | $700 million, Forbes 2025 estimate | Forbes estimated she owned at least 51% of Rare Beauty, giving it a stronger ownership basis for valuation |
| Rihanna | $1 billion, Forbes 2026 estimate | Her fortune includes a documented interest in Fenty Beauty plus other assets |
These figures should not function as an exact ranking. Forbes has more ownership data for Jenner, Gomez and Rihanna than the public currently has for Bieber.
That difference in transparency matters as much as the companies’ headline valuations.
Is the Reported Net Worth Accurate?
The widely circulated $300 million estimate has a reasonable financial narrative behind it, but public evidence cannot verify it precisely.
The strongest evidence confirms four things. First, Bieber helped build Rhode into a company with $212 million in trailing sales before the acquisition. Second, e.l.f. completed a transaction with roughly $897.5 million of accounting purchase consideration and up to $200 million of additional potential payments. Third, Forbes believes Bieber likely received a nine-figure pretax amount. Finally, Rhode continues to outperform the projections tied to its earnout.
The largest missing figure remains her ownership percentage.
That gap prevents a reliable calculation of her gross proceeds, taxes, retained e.l.f. stock and eventual earnout allocation. It also explains why estimates around $300 million deserve caution rather than false precision.
Claims that Bieber personally “sold Rhode for $1 billion” can mislead readers. e.l.f. bought the entire company from multiple equity holders; it did not pay Bieber alone $1 billion.
FAQs
A reasonable working estimate puts Hailey Bieber’s net worth around $300 million in 2026, but confidence remains low. Rhode’s acquisition supports a nine-figure fortune, while her exact ownership and personal proceeds remain private.
Rhode now represents her most important wealth source. Bieber founded and helped finance the beauty company before e.l.f. Beauty acquired it in 2025 in a transaction worth up to $1 billion.
No reliable public source provides her exact proceeds. Forbes said she likely stood to receive a nine-figure pretax amount, but her ownership percentage has never become public.
Yes. She continues as Rhode’s founder, Chief Creative Officer and Head of Innovation and also serves as a strategic adviser to e.l.f. Beauty.
No reliable source currently publishes a verified annual earnings figure. Her income may combine business compensation, modeling, endorsements and collaborations, while the Rhode sale represents a separate one-time financial event.
Public evidence does not support calling her a billionaire. The $1 billion figure refers to Rhode’s maximum acquisition value for all sellers, not Bieber’s individual net worth.
Celebrity net worth figures are estimates based on publicly available information, reported earnings, known assets, business interests, and reputable media reports. The actual amount may differ because private investments, taxes, debts, expenses, and ownership arrangements are not always publicly disclosed.
Conclusion
Around $300 million is a reasonable working estimate for Hailey Bieber’s net worth in 2026, but the evidence supports Low Confidence rather than false precision. Rhode provides the strongest reason to place her wealth firmly in nine-figure territory: the brand generated $212 million in trailing sales before e.l.f. agreed to acquire it, and Forbes reported that Bieber likely stood to receive nine figures pretax from the transaction.
Her modeling work, endorsements, fashion collaborations and shared real estate add to the financial picture, but Rhode changed its scale.
The remaining uncertainty comes from one crucial private number—Bieber’s former ownership percentage. Without it, outsiders cannot reliably determine how much of the acquisition’s cash, stock and future earnout belongs to her.
Rhode’s continued outperformance in 2026 strengthens the business case behind her wealth and may increase future seller payments. Still, a $1 billion company transaction never made Bieber personally worth $1 billion, and current public evidence does not justify presenting her estimated fortune as an exact amount.