Kylie Jenner’s wealth story turns on one transaction: Coty paid $600 million for 51% of Kylie Cosmetics, allowing Jenner to turn a large part of her private-company equity into cash while keeping a sizable interest in the beauty business. Forbes most recently placed her fortune at $670 million in its dedicated June 2025 estimate. Its 2026 ranking methodology also specifically identified Jenner among notable women who fell below the new $1 billion cutoff.
That makes about $670 million the most defensible public estimate for Kylie Jenner’s net worth in 2026, with Moderate Confidence. Jenner works as an entrepreneur and reality television personality, but Kylie Cosmetics remains the financial center of her fortune. Khy, Sprinter, brand partnerships and real estate add other economic interests. Still, no public balance sheet reveals her exact taxes, debts, private investments or current values for several privately held businesses.
Quick Answer
A defensible 2026 estimate puts Kylie Jenner’s net worth at about $670 million, driven mainly by cash from the Coty deal and her remaining Kylie Cosmetics stake; the estimate carries Moderate Confidence. Forbes placed her at $670 million in June 2025, while its June 2026 methodology confirmed that Jenner remained below billionaire status.
Key Facts
| Fact | Details |
| Estimated Net Worth | About $670 million |
| Confidence Rating | Moderate |
| Profession | Entrepreneur and reality television personality |
| Primary Wealth Sources | Kylie Cosmetics sale proceeds and retained equity |
| Major Business Interests | Kylie Cosmetics, Khy, Sprinter |
| Nationality | American |
| Major Documented Deal | Coty acquired 51% of Kylie Cosmetics for $600 million |
| Estimated Kylie Cosmetics Stake | About 44%, according to Forbes |
| Career Status | Active |
Forbes identifies cosmetics as Jenner’s primary source of wealth and estimates that she continues to own roughly 44% of Kylie Cosmetics.
Kylie Jenner’s Net Worth in 2026
The strongest public evidence supports a roughly $670 million estimate rather than a return to the billionaire label that once surrounded Jenner.
Forbes placed her net worth at $670 million on June 3, 2025. A year later, Forbes changed its America’s Richest Self-Made Women ranking so that only women worth at least $1 billion qualified. Its June 2026 methodology specifically named Kylie Jenner, Selena Gomez and Dolly Parton among familiar figures who no longer appeared because of that higher cutoff.
That 2026 evidence does not provide a fresh, precise balance-sheet estimate for Jenner. However, it does undermine claims that she currently commands a verified billion-dollar personal fortune.
The $670 million figure also fits the basic structure of Jenner’s known wealth. Forbes says she received about $540 million pretax from the sale of 51% of Kylie Cosmetics to Coty and estimates that she retains about a 44% interest in the business.
Those two components matter far more than television paychecks or social-media sponsorships when assessing her overall fortune.
Still, a reader should not treat $670 million as an audited figure. Forbes must estimate the value of a private cosmetics stake, and no public disclosure gives a complete view of Jenner’s cash holdings, investment performance, personal liabilities, taxes or ownership economics across her newer businesses.
Why Earlier Estimates Changed So Much
Jenner’s wealth history also shows why celebrity net-worth figures can move sharply when better financial data emerges.
Coty agreed in 2019 to pay $600 million for 51% of Kylie Cosmetics, which implied a company valuation of roughly $1.2 billion at the transaction level. Coty completed the acquisition in January 2020.
That transaction valuation did not mean Jenner personally owned $1.2 billion. Coty bought only part of the company, and taxes, ownership arrangements and other financial factors affected Jenner’s personal proceeds.
After Coty released financial information about the business, Forbes revisited earlier assumptions about Kylie Cosmetics. It concluded that the company had generated less revenue and profit than prior claims suggested and removed Jenner from its billionaire classification. Jenner and Kris Jenner’s representatives disputed Forbes’s allegations concerning the financial information previously supplied to the publication.
Forbes subsequently estimated Jenner at about $700 million in October 2020, $600 million in 2022, $680 million in 2023 and $710 million in 2024 before placing her at $670 million in 2025.
Those changes highlight the sensitivity of her net worth to private-company valuation assumptions rather than showing equivalent swings in cash.
How Did Kylie Jenner Make Money?
Jenner used earnings from modeling, endorsements and television to finance the product that became her most important financial asset.
Forbes reports that she put about $250,000 of her earlier earnings into her first lip kits in 2015. Kylie Cosmetics then converted Jenner’s enormous online audience into direct consumer sales, allowing her to capture business equity instead of relying only on appearance fees or sponsorship income.
The biggest financial turning point arrived four years later. By selling control of Kylie Cosmetics to Coty, Jenner exchanged a majority portion of an illiquid private business for a large cash payment while maintaining minority ownership.
That structure distinguishes her wealth story from that of celebrities who mainly collect salaries. Jenner created a consumer brand, sold part of its equity and kept exposure to its future performance.
More recently, she has expanded into apparel through Khy and beverages through Sprinter. These ventures may broaden her future wealth base, but neither currently provides enough public financial information to justify adding a speculative amount to her net worth.
Main Sources of Income
Kylie Cosmetics
Kylie Cosmetics remains the clearest and most important source of Jenner’s wealth.
Coty owns 51% of the company after its $600 million acquisition. Forbes estimates Jenner still controls roughly 44%, although no public ownership ledger gives outside readers a complete, current breakdown of every remaining share.
A common mistake involves applying the transaction’s roughly $1.2 billion implied 2019 valuation to Jenner’s estimated current stake. That calculation would create false precision. Private-company values change, and the 2019 acquisition price does not establish a 2026 valuation for Kylie Cosmetics.
Current operating evidence does show that the brand remains commercially active. In February 2026, Vogue Business reported that Kylie Cosmetics and Burberry led Coty’s prestige makeup category with mid-single-digit growth during the quarter. Coty also said Cosmic Kylie Jenner Intense performed ahead of expectations.
In May, Coty continued to identify Kylie Cosmetics among the brands anchoring its prestige strategy and said Cosmic Kylie Jenner Intense was performing well. Those comments support continuing commercial value, but Coty did not disclose a standalone Kylie Cosmetics valuation or enough brand-level financial data to recalculate Jenner’s personal stake.
Khy
Jenner launched fashion brand Khy in 2023 and has since taken greater operational and creative control.
Vogue Business reported in 2026 that Jenner controls Khy after the Grede partners transitioned leadership control to her roughly a year after launch. The publication also reported that Khy generated $1 million in sales during its first hour in 2023. However, Khy declined to disclose broader revenue figures and has not announced a public company valuation.
Therefore, Khy clearly represents a business interest but does not support a defensible dollar addition to Jenner’s personal net worth.
Sprinter
Jenner also has a direct role in Sprinter, the canned beverage company.
An October 2025 SEC Form D lists Kylie Jenner as a director and promoter of Sprinter Spirits. The filing shows a securities offering of about $12.04 million, with approximately $4.04 million sold to three investors at the time of filing.
That $4.04 million represents capital raised by Sprinter, not Jenner’s personal income, and the $12.04 million offering amount does not equal the company’s valuation.
Sprinter continued expanding in 2026, including a new hydration line under the k2o by Sprinter name. However, public information does not establish Jenner’s exact ownership percentage or a reliable valuation for her interest.
Television and Brand Partnerships
Television and endorsements helped Jenner build the audience and initial capital that supported Kylie Cosmetics, but they no longer explain most of her estimated wealth.
Forbes calculated that television income represented less than 1% of Jenner’s extraordinary 2020 earnings year, which the Coty transaction dominated.
Jenner continues to participate in major advertising campaigns. Forbes, for example, noted an Alo campaign featuring Jenner in August 2026. No reliable public source has disclosed her compensation for that campaign, so assigning an endorsement value would require speculation.
Career Earnings and Major Deals
The Coty transaction dwarfs Jenner’s other publicly documented financial events.
Coty’s $600 million payment for 51% of Kylie Cosmetics represented the price of the acquired company stake, not Jenner’s after-tax proceeds. Forbes later estimated that Jenner received roughly $540 million pretax from the transaction. In its 2020 reassessment, Forbes estimated approximately $340 million in post-tax sale proceeds after accounting for its tax assumptions.
Those figures measure different things and should not compete with one another. The $600 million figure describes Coty’s acquisition consideration, $540 million represents Forbes’s estimate of Jenner’s pretax share, and the lower figure reflects an estimated post-tax result.
Jenner also posted unusually high annual earnings before and during the sale period. Forbes estimated $166.5 million pretax for the 12 months ending around mid-2018 and $170 million for its 2019 Celebrity 100 measurement period.
For the year leading into Forbes’s 2020 Celebrity 100 ranking, the publication credited her with roughly $590 million in earnings, largely because of the Kylie Cosmetics transaction.
None of those annual figures represents a normal recurring salary.
Businesses, Ownership and Investments
Jenner’s known business interests now span beauty, apparel and beverages, but public disclosure remains uneven.
Kylie Cosmetics provides the clearest ownership estimate because Forbes assigns Jenner roughly 44%. Coty, as majority owner, also publishes operating commentary that offers some visibility into the brand’s performance.
Khy presents a different case. Vogue Business reports that Jenner controls the fashion company, yet Khy has not published a valuation or enough revenue and profitability data to calculate the economic value of that control.
Sprinter offers regulatory evidence through its SEC fundraising filing, but that document still does not tell investors or readers what percentage Jenner personally owns.
No reliable public evidence provides enough detail about Jenner’s stock portfolio, venture investments, cryptocurrency holdings or investment returns to include them in a responsible net-worth calculation.
Real Estate and Major Assets
Jenner has also deployed substantial capital into real estate, although purchase prices do not reveal current net equity.
Architectural Digest reported that she paid $36.5 million for a Los Angeles-area compound in 2020. The publication also reported that Jenner spent $15 million that year on about five acres of land in Hidden Hills.
Those transactions demonstrate significant real-estate holdings and spending power, but they cannot simply be added to her net worth. Purchase prices differ from current market values, and public reporting does not provide enough information about financing, construction costs, subsequent sales or debt to calculate Jenner’s 2026 real-estate equity accurately.
For that reason, the properties support the broader wealth picture without justifying a precise asset subtotal.
How Much Does Kylie Jenner Earn Per Year?
No reliable source currently publishes a verified 2026 annual earnings figure for Kylie Jenner.
Her income can vary sharply because business distributions, endorsement contracts, television compensation and liquidity events do not follow a fixed salary schedule.
Historical Forbes estimates illustrate that volatility. The publication calculated $170 million in 2019 and about $590 million for its 2020 earnings period, but the Coty transaction drove the latter figure.
A $600 million business transaction also does not mean Jenner can expect similar annual income going forward. Her current cash flow depends on private factors such as Kylie Cosmetics distributions, Khy economics, Sprinter ownership, media pay and brand contracts.
Financial Milestones
| Year | Financial Milestone | Why It Matters |
| 2015 | Jenner invested about $250,000 in her first lip kits | Turned earlier media and modeling earnings into founder equity |
| 2019 | Coty agreed to acquire 51% of Kylie Cosmetics for $600 million | Created the defining liquidity event in Jenner’s wealth story |
| 2020 | Coty completed the acquisition | Converted a majority portion of private-company equity into cash |
| 2020 | Forbes reassessed Jenner below billionaire status | Coty disclosures changed assumptions about Kylie Cosmetics revenue and profitability |
| 2023 | Jenner launched Khy | Expanded her business interests into apparel |
| 2025 | Forbes estimated Jenner’s fortune at $670 million | Most recent dedicated Forbes net-worth figure |
| 2025 | Sprinter disclosed an SEC fundraising offering | Added regulatory evidence about Jenner’s beverage venture |
| 2026 | Coty reported positive momentum for Kylie Cosmetics products | Confirmed continuing commercial activity at her core beauty business |
The timeline shows a clear pattern: Jenner’s largest wealth event came from selling business equity rather than earning a conventional celebrity paycheck.
Kylie Jenner’s Net Worth Compared With Similar Celebrities
Private-company estimates make celebrity wealth comparisons imperfect, but three business-focused celebrities provide useful context.
| Celebrity | Reported Estimate | Primary Wealth Model |
| Kylie Jenner | About $670 million | Kylie Cosmetics sale proceeds and retained stake |
| Selena Gomez | $700 million | Majority interest in Rare Beauty |
| Rihanna | $1 billion | Fenty Beauty, Savage X Fenty and entertainment |
| Kim Kardashian | $1.9 billion | Large Skims interest and other businesses |
Forbes placed Selena Gomez at $700 million in its June 2025 profile and estimated that she owned at least 51% of Rare Beauty. That creates a useful contrast with Jenner, who sold control of Kylie Cosmetics while retaining a smaller interest.
Forbes listed Rihanna at $1 billion and Kim Kardashian at $1.9 billion on August 17, 2026. Rihanna’s wealth depends heavily on Fenty Beauty and her Savage X Fenty interest, while Forbes says the vast majority of Kardashian’s fortune comes from Skims.
These figures should not serve as exact rankings. Each estimate relies on different private-company ownership structures, transaction data and valuation assumptions.
Is the Reported Net Worth Accurate?
Moderate Confidence best describes the approximately $670 million estimate.
The strongest evidence comes from a reputable financial estimate, a documented $600 million corporate transaction, Forbes’s estimate of Jenner’s retained Kylie Cosmetics ownership, real-estate reporting and current operating evidence from Coty. Forbes’s 2026 methodology also provides an important upper boundary by specifically placing Jenner outside its new billionaires-only ranking.
Several gaps prevent a High Confidence rating. Forbes’s last dedicated Kylie Jenner figure dates to June 2025 rather than 2026. Khy does not publish a valuation, Sprinter does not disclose enough ownership information to value Jenner’s interest, and no source provides a complete picture of her taxes, liquid investments, liabilities or real-estate equity.
Claims that Jenner has returned to billionaire status therefore lack strong current support. At the same time, treating $670 million as an exact balance would overstate what public evidence can prove.
The most responsible interpretation views about $670 million as a well-supported reference point, not a verified personal balance sheet.
FAQs
The most defensible public estimate is about $670 million, with Moderate Confidence. Forbes placed Jenner at $670 million in June 2025, and its June 2026 methodology specifically indicated that she remained below the $1 billion threshold.
Current strong evidence does not support billionaire status. Forbes’s 2026 America’s Richest Self-Made Women methodology named Jenner among notable women excluded after the publication raised its minimum qualifying fortune to $1 billion.
Kylie Cosmetics remains her main wealth source. Coty acquired 51% for $600 million in 2020, while Forbes estimates Jenner still owns roughly 44% of the cosmetics company.
No reliable source currently publishes a verified 2026 annual earnings figure. Her income changes with business performance, endorsements and other deals. Forbes’s earlier annual estimates included $170 million for 2019 and roughly $590 million during the Coty transaction period.
Vogue Business reported in 2026 that Jenner controls Khy after taking greater leadership and creative control. However, Khy has not released enough financial information for outsiders to assign a defensible value to Jenner’s interest.
Forbes estimates that Jenner retains about 44% of Kylie Cosmetics. Coty owns 51% following its 2020 acquisition. The remaining ownership arrangements prevent a simple assumption that Jenner owns every share outside Coty’s stake.
Celebrity net worth figures are estimates based on publicly available information, reported earnings, known assets, business interests, and reputable media reports. The actual amount may differ because private investments, taxes, debts, expenses, and ownership arrangements are not always publicly disclosed.
Conclusion
Kylie Jenner’s net worth in 2026 is most defensibly estimated at about $670 million, with Moderate Confidence. Forbes supplied the strongest recent exact estimate in June 2025, while its June 2026 methodology offered fresh evidence that Jenner remained below the billionaire threshold.
The $600 million Coty acquisition explains more about her fortune than any television salary or endorsement estimate. Jenner converted a majority share of Kylie Cosmetics into substantial cash and, according to Forbes, kept roughly 44% of the company. Khy and Sprinter now broaden her business portfolio, although neither provides enough public financial data to support a reliable addition to her personal fortune.
That combination also explains the uncertainty. Private-company valuations, taxes, investments, liabilities and newer business interests can materially change personal wealth without appearing in public records. For now, the evidence supports roughly $670 million—not an exact figure and not a defensible $1 billion claim.